Tactical Demand Generation Campaigns (TDGC) are developed to address a short term requirement for opportunity and pipeline for a clients sales team.
The primary objective of the campaigns are to generate immediate opportunity for the client to engage with, therefore typically the campaign is less focused on research and more on delivering a defined pitch to prospects.
They are typically undertaken by clients where there is a greater requirement for volume of coverage rather than depth of qualification (often more product led) and also more suited to companies where there is a single qualification contact point within the target organisations.
Lead nurturing and pipeline development in these instances are passed over to the client to manage on an ongoing basis, with BID supplying full reporting to the client as to the requirements for next action.