Profiling campaigns are research led and reflect a client's requirement to develop an in-depth understanding of a prospects organisations, buying patterns and existing processes and service providers.
Each campaign is developed to reflect the individual requirements of that client, including agreeing a template for the delivery of intelligence in formats that enable the client to gain maximum value from the information.
Typically, intelligence is gathered from a number of key individuals within the target organisations building up a picture of the required intelligence, with each touch point being used as a lever to generate further intelligence and contact information on that target account.
Appointment setting can be built in to a profiling campaign, usually subject to undertaking a review with the client sales team in advance of the appointment call being made to ensure the personalisation of messaging.
Profiling campaigns are usually targeted at small numbers of large accounts, where depth of intelligence and coverage are key.